The Googie style developed from car-oriented restaurant architecture in California after World War I. Also known as “doo wop” and “coffee shop modern,” the intent was to attract and serve large numbers of car-driving customers.

After World War II, modern design elements were more attractive to Americans as a new, freestanding building type emerged. This building type included interior customer seating at counters and tables in addition to the exterior drive-up service. Through the use of glass, and open forms, the style began to blur the distinction between inside and outside space. The architecture incorporated dramatic massing forms, bright colors and neon lights, and contrasting materials.


Dramatic Roof Forms Including Folded Plate and Butterfly

Contrasting, Modern Materials

Bright Colors

Large Windows

Tall, Neon Signage

Bright Colors

Integrated Sign Pylon